153 York Street · Ottawa's ByWard Market

A sustainable fashion boutique in Ottawa's ByWard Market

Whimsical finds, one-of-a-kind treasures and clothes made by Canadian designers we know by name. Come try things on, talk fabric with us, and leave with something nobody else in the room will be wearing.

Shop the collections

High fashion, low impact. Every piece is chosen for how it's made as much as how it looks.

What our customers say

“I walked in for a birthday gift and left with three things for myself. Emma knew exactly what would work on me.”

REPLACE: reviewer name · REPLACE: pull from Google reviews

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Meet Emma

Hi, I'm Emma. I've spent years getting to know the Canadian designers whose work hangs on these racks, and I still get a thrill when a new one-of-a-kind piece arrives.

My favourite part of the job is helping someone find the thing they'll wear until it wears out. Come say hello — I'm usually right here in the shop.

Our story

Canadian designers we love

Fair trade practices, eco fabrics and small studios doing careful work — that's who we buy from.

Be first to know when new one-of-a-kind pieces arrive

One short note a month: new arrivals, designer drop-ins, and jewellery design party dates. [REPLACE: first-visit perk — e.g. 10% off your first in-store visit]